Norwegian Cruise Line Holdings Ltd. (NCLH), a leading global cruise company operating Norwegian Cruise Line, Oceania Cruises, and Regent Seven Seas Cruises, has announced the launch of its new Loyalty Status Honoring Program, enabling guests to have their loyalty status honored across all three cruise brands.

Beginning with sailings departing Oct. 15, 2025, members of Latitudes Rewards®, Oceania Club®, and the Seven Seas Society® will be able to have their loyalty tier honored at the closest corresponding tier across all three brands on a per-cruise basis. With 34 ships sailing to more than 700 destinations worldwide, the NCLH Loyalty Status Honoring Program empowers guests to discover new ways of traveling, whether it’s enjoying exciting sailings aboard Norwegian Cruise Line, indulging in The Finest Cuisine at Sea® with Oceania Cruises, or experiencing unrivaled, all-inclusive cruising with Regent Seven Seas Cruises.

“We want our guests to feel rewarded whenever they choose to sail within our family of award-winning cruise brands,” said Harry Sommer, president and chief executive officer of Norwegian Cruise Line Holdings Ltd. “With the new Loyalty Status Honoring Program, our guests can experience more of what makes each brand special, while still enjoying the loyalty recognition they’ve worked hard to achieve.”

NCLH’s Loyalty Status Honoring Program underscores the company’s Charting the Course strategy by encouraging brand exploration, strengthening guest loyalty and elevating the overall guest experience. By honoring loyalty across its portfolio, the company is deepening its connection with guests while opening the door to new ways of experiencing its award-winning brands.

• Recognition Across Cruise Brands: Members of Latitudes Rewards, Oceania Club, and Seven Seas Society will now see their loyalty status honored across all three cruise lines, making it easier than ever to explore all brands while enjoying recognition.
• Elevated Guest Experience: Guests can sail confidently knowing their loyalty is valued no matter which brand they choose, enhancing every voyage with the perks they’ve earned.
• More Ways to Explore: With 34 ships sailing to more than 700 destinations, the program unlocks a broader range of vacation styles, itineraries, and experiences across the company’s portfolio.
• Commitment to Loyalty: This program underscores the company’s dedication to rewarding its most loyal guests while encouraging them to discover the unique offerings of each brand.

🗝️A One MICHELIN Key property denotes a very special stay, offering something different and unique, or holding high standards among its class. Service is always excellent. 

🗝️🗝️A Two MICHELIN Key hotel offers an exceptional stay, where guests have the experience of a lifetime. Character, charm, pride and care are put into every part of the hotel, with incredible design or architecture showcasing local influence or culture.

🗝️🗝️🗝️Lastly, the prestigious Three MICHELIN Key properties provide an extraordinary stay, with the ultimate in comfort, service and hospitality. 

"125 years after its creation as a guide for discerning travelers, The MICHELIN Guide is once again redefining excellence — this time in the world of hospitality,” said Gwendal Poullennec, International Director of The MICHELIN Guide. “Just as MICHELIN Stars celebrate the world’s most exceptional restaurants, MICHELIN Keys now honor hotels that offer truly remarkable stays, where design, service, and location come together to create unforgettable moments. With the introduction of the MICHELIN Keys, the Guide establishes a new, global, and independent benchmark for outstanding hotel experiences.” 

In Europe, MICHELIN Key properties include De L’Europe Amsterdam, a Three-Key hotel and Villa Nai 3.3 in Croatia, a Three-Key boutique hotel on an olive estate.

Some of the MICHELIN Key properties in Central America and the Caribbean include Nayara Springs in Costa Rica, a three-MICHELIN-Key hotel near Arenal Volcano National Park, Golden Rock Inn in Charlestown, St. Kitts and Nevis, a Two-MICHELIN-Key property. 

In South America, the recognized hotels include Tierra Patagonia Hotel & Spa in Chile, a Three-MICHELIN-Key property; Hotel das Cataratas, A Belmond Hotel in Brazil, a Three-Key property; and Explora Rapa Nui, a One-Key adventure hotel on Easter Island. 

In Africa, MICHELIN-Key properties include Three-Key hotels Golden Rock Inn in Morocco, Londolozi Game Reserve in South Africa and Two-Key Shipwreck Lodge on Namibia’s Skeleton Coast. 

MICHELIN-Key properties in Asia include Three-Key 500-year-old Asaba Ryokan in Izu City, Japan, One-Key The Kumaon, an Indian mountain retreat, and Two-Star Capella Shanghai, Jian Ye Li, which boasts historic shikumen architecture. 

MICHELIN-Key properties in the Oceania region include Three-Key eco-resort The Brando in French Polynesia, historic Two-Key hotel Thorngrove Manor in Australia and One-Key homestead and historic vineyard in New Zealand, Stoneridge Estate. 

MICHELIN Guide Reveals First-Ever Global Keys Selection Ranking World’s Best Hotels
by Lacey Pfalz of Travel Pulse

In July 2026, vacationers can go all in on the action across Legend's eight neighborhoods, which are destinations in themselves. On deck are new dining experiences transporting guests to the ancient Silk Routes at the immersive Royal Railway – Legend Station or the golden age at the new Hollywoodland Supper Club, headlining entertainment with Broadway hit Roald Dahl's "Charlie and the Chocolate Factory," reimagined family experiences from thrills to new ways to stay and more. Vacationers ready to explore what's in store on Legend can book the highly anticipated vacation on Royal Caribbean's website.

"With Legend of the Seas, we are bringing to life our most legendary vacation yet as we continue to push the boundaries with more of what guests know and love," said Michael Bayley, president and CEO, Royal Caribbean. "Those looking to get the most out of their vacation can have it all with Legend's combination of adventure-packed experiences and incredible destinations in Europe and the Caribbean."

With 28 dining options rounding out the most dining at sea, every type of vacationer can satisfy any craving or discover all-new experiences for every meal.

• Royal Railway – Legend Station – The immersive dining spot first introduced on Utopia of the Seas will take diners on Legend to new destinations along the ancient Silk Routes by train, combining entertainment, food and technology. Guests will follow the travels of explorer Marco Polo on a five-course expedition of flavors and history through China, India, Italy and more.
• Hollywoodland Supper Club – Vacationers are in for an evening of glitz and glamour with a new supper club concept inspired by the golden age of Hollywood. Complete with sultry jazz, gourmet bites and cocktails, the multi-course dinner experience takes guests through a journey of cinema from 1910 to the 1950s.
• AquaDome Market – The Icon Class favorite food hall sets the table with a reimagined selection of global cuisines with five new all-day food stands, along with a brand-new juice and smoothie bar serving freshly squeezed refreshments.
• The all-encompassing dining lineup also includes everything from family experiences at Surfside Eatery and Basecamp in Thrill Island to favorites like premium cuts at Chops Grille, hibachi at Izumi and fresh catches at Hooked Seafood.

It's the ultimate night out every night with new entertainment across stage, air, water and ice; live music spots and more than 20 bars and lounges.

• Roald Dahl's "Charlie and the Chocolate Factory" ** – Making its golden ticket debut at sea in the Royal Theater, the hit Broadway musical brings the magical world of Willy Wonka to life in a show packed with sweet surprises.
• Deck -defying entertainment – More jaw-dropping sensations take center stage at the AquaDome neighborhood's marquee AquaTheater, featuring high divers, aerialists, robots, and dancers, and at Absolute Zero, the largest ice arena at sea.
• Plus, there are over 20 bars, lounges and live music spots to raise a glass at, including Lou's for jazz tunes and more, singalong face-offs at Dueling Pianos, uniquely crafted cocktails at 1400 Lobby Bar, and more.

• Adrenaline -amping thrills – Adventure just reached a new level with six waterslides at Category 6, the largest waterpark at sea; Crown's Edge – part skywalk, part zip line experience 154 feet above the ocean; and more top-deck action with a new spin on mini golf at Lost Dunes, the Adrenaline Peak rock-climbing wall and more.
• Seven pools and vibes – Vacationers have in store a pool for every mood, including pools for adults at The Hideaway infinity pool and Swim & Tonic swim-up bar; ways to splash for kids and tots at Splashaway Bay and grownups nearby at the Water's Edge pool; the largest pool at sea at Royal Bay, and more, along with 10 whirlpools and private casitas.
• There are plenty of ways to play with reimagined family favorites, including a new carousel concept in Surfside – the neighborhood designed for young families – and a redesigned Playscape for youngsters.